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"FOREVER TRUE" 23 Cheapside, LIVERPOOL, England L2 2DY.
Open 12 p.m. to 7 p.m. from Tuesday to Saturday.
Telephone enquiries: 0151-255 1982.

City of Liverpool

Forever True Tattoo

"Great things are
not accomplished by those
who yield to trends, fads
and popular opinion."
- Jack Kerouac


Richie ClarkeForever True's owner and resident tattooer Richie Clarke has been tattooing in his own establishment since 1995, drawing inspiration directly from the tattooing legends of the late 19th and early to mid-20th century.

As well as producing his own unique bold tattoo flash, Richie also repaints faithful reproductions of long lost tattoo designs from tattooing's earliest and most influential fore fathers, Bert Grimm, Joseph Hartley, George Bigmore, Tom Berg (to name but a few). Famous names your great grandfather would like to have visited between the bars and brothels (before he met your great grandmother) during shore leave from Singapore, to the Barbary Coast.

Now thanks to impeccable research, these designs are now available to collect again, repainted with an expert hand as they would have appeared more than half a century ago adorning the walls of tattoo parlours from the sea ports of Europe to the sideshows of Coney Island.

Richie is determined to see these classics live on with a modern audience hungry for original work, "Why spend hours trawling the Internet for hours when you could go home with a genuine piece of heritage on your arm, a tattoo is something to be earned not downloaded. Every tattoo told a story, a seasoned veteran, a grieving son, a lost love, and it's no different now, clients still want names of their children, lovers, symbols of life or death, memories or aspirations, but people struggle to find good designs and search the Internet finding images they think are original but in reality probably adorn thousands of others".

"They need to trust the old artists, the names who brought tattooing to the West and fashioned classic designs that forged the modern tattoo world. A good tattoo is forever and should outlive the artist & client and that's what these designs have done. I'm a craftsman first and foremost not a fine artist, a folk artist maybe, part of a long line before me. I'm not trying to reinvent the wheel..."

So whether working with clients on their own custom idea or introducing old tattooing legends to the next generation of collectors, Richie is mindful of his place in tattooing's long and illustrious lineage, "As a tattooer you must always bring your 'A' game regardless of the tattoo but when you tattoo a Sailor Jerry Collins design, you better do it with respect, as if old Ironside himself is standing behind you watching.


captain jack  
Design by Captain Jack c1920
Design by Bob Wicks c1930

Synonymous with craftsmanship tradition and style, Forever True provides all aspects of custom and classic tattooing as well as authentically reproducing pieces from the legendary fore fathers of modern electric tattooing, bringing the pedigree names of a gentlemanly era to the discerning collector of today.

Forever True invite you to join a fraternity of style and substance, of rich history and effortless elegance, chosen from thousands of designs from the artists that started it all, Owen Jensen, Percy Waters, Sailor Jerry Collins, Capt. Coleman, Milton Zeis, tattoos that forged the reputation of tattooing as a craft of respect style and comradeship.

Put legends on your chest and write your own history with tattoos from a time when a tattoo was a story of adventure, equators crossed and hard won women. Write your own history with an archive piece or have your own design idea brought to life by one of Forever True’s expert society of contemporary tattooing nobility.

This is where your story begins…

A schedule of regular guest tattooers from the very top of their profession means that Forever True is an essential port of call for both discerning collectors and those looking for their first tattoo. Check the schedule for visiting artists.

Richie Clarke owner at Forever True

Forever True is one of the country's premier tattoo studios
offering classic and custom tattooing by award winning artists from
around the world.

© Forever True 2018. All rights reserved.